Fendace is the name of the iconic fashion collection born from the creative encounter between Fendi and Versace.
More than a collaboration, it is a fusion of identities — an artistic dialogue shaped by friendship and mutual admiration.

Presented at Milan Fashion Week 2021, the collection called for distinctive packaging that would reflect its bold aesthetic and luxurious craftsmanship, designed for both global boutiques and e-commerce.

I was responsible for the entire packaging design system of the collection — from concept to execution. I developed bespoke structures, materials, and graphics that embodied the fusion of Fendi and Versace’s identities, ensuring every detail conveyed the collection’s uniqueness. The result was a packaging system that not only enhanced the visual storytelling but also elevated the unboxing experience to match the prestige of Fendace.