For Polaroid Eyewear’s “YourShades” campaign, I created a series of illustrations inspired by the works of Victor Vasarely and the Op Art movement. By leveraging shapes and colors, I aimed to evoke a range of emotions, reflecting the transformative power of color.
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The campaign’s message captures this idea: “No one is as simple as black and white. We are all a sum of colors, shades, and tones, each one with its own peculiarity.” By choosing a shade of color over another, you can shift your entire world. Through these illustrations, I explored how color can be more than just a visual experience — it can be a catalyst for change, energy, and emotion.