Shoplift is the A/B testing plugin for Shopify that makes optimization effortless — doing the heavy lifting so brands can focus on growth. Its identity needed to reflect both intelligence and attitude: the precision of data meets the raw energy of experimentation.
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I crafted Shoplift’s entire visual identity, defining its bold aesthetic through logo, typography, and color system. The brand blends grit and motion with a street-smart edge, balancing the chaos of creativity with the clarity of data-driven insights. I also designed and developed the website, translating this philosophy into an interactive experience that feels brilliant, subversive, and just a little bit magic.