Thrift House is more than a vintage shop—it’s a statement. A place where sustainability meets individuality, proving that fashion can be conscious and exciting at the same time. Built on the principles of reducing waste, saving money, and boosting creativity, its identity needed to feel fresh, bold, and effortlessly cool.

I designed the entire visual identity, crafting a look that blends the raw charm of thrift culture with a modern edge. From the logo to the color system and typography, every element reflects the brand’s mission: making second-hand fashion feel as exciting as the first time.

The patterns takes inspiration from recycled concrete infused with plastic, visually translating the idea of repurposing materials into something new and distinctive. This base pattern evolves into abstract forms, adding depth and personality to the brand’s communication.